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Research papers

What do people do with their camphones?

Since its introduction in various markets over the past year or two, Multi Media Message (MMS) photo-messaging has been heavily hyped - firstly, as a potential ARPU-driver for the networks, and secondly, as a potentially significant generator of...

Catalogue: ESOMAR Telecommunications Marketing Conference 2004
Authors: Britt-Inger Lustig-Bremer, Ian Maggs
Company: Ipsos MRBI
November 7, 2004
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Citation

Lustig-Bremer and Maggs (2004a, November 07). What do people do with their camphones?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/what-do-people-do-with-their-camphones-


Research papers

Advertising consumption in the Middle East

Advertising research in the Middle East is often literal and frequently promotes the production of safe, literal TV commercials. But is the Middle East consumer really so literal? Or so under-estimated? By means of investigating the relationship...

Catalogue: ESOMAR/MERF/IAA Conference 1994: Challenges And Opportunities For Research In The Middle East
Authors: Gordon Milne, Ian Maggs
January 1, 1994
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Citation

Milne and Maggs (1994a, January 01). Advertising consumption in the Middle East. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/advertising-consumption-in-the-middle-east